This is a PR guideline handout I created for an FBLA conference; however, I use it in my Journalism I classes. Most of the detail is standard, but the format is quick and easy for the kids to view.
Have a fantastic weekend!
Friday, September 10, 2010
Thursday, September 9, 2010
Basic Ad Design
Ad sales for the year should be underway. Last week I embedded advice on sales from Arkansas ad guru, Stephanie Emerson. Today, I'd like to share a Powerpoint on Ad Design.
The concepts in the presentation are based on Robin Williams' design theories. She is the author of the Non-Designer's Design Book and the other Non-Designer's Design series of Type, Web and all things graphic design. Her easy to follow principles make basic design teachable to all, whether the staff members become a designer or not.
Ad Design Powerpoint
The concepts in the presentation are based on Robin Williams' design theories. She is the author of the Non-Designer's Design Book and the other Non-Designer's Design series of Type, Web and all things graphic design. Her easy to follow principles make basic design teachable to all, whether the staff members become a designer or not.
Ad Design Powerpoint
Wednesday, September 8, 2010
Daily Writing & Reading
Daily practice of writing and reading skills is essential to a young journalist. Here are four activities you can incorporate in the classroom to reinforce and strengthen these concepts.
Daily Writing and Reading Activities
Daily Writing and Reading Activities
Tuesday, September 7, 2010
Current Events/Media Law
Taking a current event and turning it into a teaching tool is an effective way to start a lesson after a long holiday weekend. Jeff Green's libel lawsuit against the Miami Herald and the St. Pete Times has made a great transition into our Media Law unit of study.
In the AP article linked below, all the key words for libel are mentioned: public figure, correction policy, sourcing, editorial comment, etc.... We read and analyzed the article in class, then studied the basic facts about libel and actual malice. Afterward, the students had to reread the article searching for those key points that make a libel lawsuit valid. They each had to defend their position on whether or not, based on one article, they thought Green had an argument against the two newspapers.
Tomorrow, we continue using the article to study the defenses to libel. Then, we compare these points to the rationale they used in deciding whether or not they would pursue the case. A computer lab web quest will also be performed to Google any other current outstanding libel issues.
AP Story via Fox News
In the AP article linked below, all the key words for libel are mentioned: public figure, correction policy, sourcing, editorial comment, etc.... We read and analyzed the article in class, then studied the basic facts about libel and actual malice. Afterward, the students had to reread the article searching for those key points that make a libel lawsuit valid. They each had to defend their position on whether or not, based on one article, they thought Green had an argument against the two newspapers.
Tomorrow, we continue using the article to study the defenses to libel. Then, we compare these points to the rationale they used in deciding whether or not they would pursue the case. A computer lab web quest will also be performed to Google any other current outstanding libel issues.
AP Story via Fox News
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