Yesterday, I started the Marketing/Budget/Advertising unit with my beginning journalism students. The first marketing task was to find a way to promote the yearbook, thus increasing sales.
Brainstorming was done in groups of three, then each group had to share the ideas with the class. I'm always amazed at the high level of creativity these students possess. Suggestions ranged from flying an airplane over the staduim, banner flying in the breeze behind it, to creating a business card to hand parents at the upcoming open house.
The business card suggestion transitioned nicely into one of their first design projects, creating a personal business card. (click here to see assignment sheet) This year instead of doing the personal business card concept, they will be designing a card for open house. The hands-on approach to teaching journalism, plus the fact that they will have an immediate product which will be seen by peers and parents is very rewarding for the first year journalist. Whenever possible, try to integrate an immediate product into the lesson plan.
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