Turn your theme into a marketing experiement. Have the students create a marketing package around the book's theme. Design t-shirts, posters, business cards, etc...using the theme graphic and colors to promote the sale of your book. My Yearbook I class developed and implemented a marketing campaign. Below are photos of the concepts they developed and the materials they created.
We saved the promo until the night of open house at our school. When the parents arrived, the yearbook staff had hung posters and splashed the school with neon colors in flyers, posters, etc...to represent the theme.
Students designed and created their own t-shirts to carry out the theme. Shirts were worn the day of open house to alert students on campus that books were now on sale. Each shirt had a unique design, but kept the neon colors and the words "Ask Me About The Yearbook" were written in paint pen on the back for unity.
Poster
Business Cards
T-shirts
Flyer
The theme looks super unique!
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