Ads slow down for newspaper this time of year. Plus, yearbook staffers are looking to fill a few last minute slots for their spreads. The week before school is out for the holidays, have the staff brainstorm businesses for an Ad Blitz of the community. Go back to those businesses who said, "Come back at the beginning of the year." Or, those businesses who were unavailable to you at the beginning of the school year, i.e. new businesses.
Colleges in your area should be a part of this blitz. Military recruiters and political candidates with leftover campaign money should also be targeted. If you have a rule about "no political ads", convince the candidate to submit a "congratulations to the class of 2011" ad. Generic is good when you need the revenue.
If yearbooks sell personal ads, call those parents who didn't buy to make one last offer. One or two takers beat white space in the ad section.
Newspapers searching for January and February advertisers, go to the local gyms and weight loss clinics. They usually target people at the beginning of the year. Tanning salons would be next on the list. Prom dress and tuxedo shops are also looking to cash in on early prom traffic in January and February.
Hopefully, these suggestions have provided your staff with a little extra motivation to close out the semester ad totals in the black.
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