Tuesday, March 29, 2011

Model Releases

The story link below is the perfect example of why all publications should have a model release.  Whether a public or private school, the registration form the parents sign at the beginning of the school year should contain a phrase that reads, "my child may be photographed for educational purposes."  Consult the school attorney as to the legal wording necessary to clear any photos taken of students on your campus.

The instance below is a sample of false light.  The model's photo was used for a purpose other than he intended.  Although many subjects sign a waiver that states the image may be used in any way the publication deems appropriate, falsification of the message accomplished through altering an image is unethical.

Fireman Photo Altered

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